Wednesday, October 09, 2013
In This Moment: launch "Whore" lyric video
"I am so proud and excited for the world to hear 'Whore'," says IN THIS MOMENT frontwoman Maria Brink of her band's latest single. "The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self-empowerment, love and liberation. This is an honest and raw movement that needs to be heard."
"Whore" is skyrocketing at radio, where the track jumped from 32 to 28 on the Active Rock charts this week - and now fans can experience the song with a visual as provocative as the song itself. IN THIS MOMENT has partnered with Revolver Magazine to premiere the official lyric video for "Whore," which can be viewed exclusively at RevolverMag.com.
"Whore" is the third single from IN THIS MOMENT's Century Media Records release 'Blood'. The album was released in August 2012 and marked the highest debut of the band's career, entering the Billboard Top 200 at No. 15 and selling more than 20,000 units first week. The record has emerged as one of the best selling rock albums of the past year, with sales of more than 190,000, and counting.
But "Whore" is more than just a great song - it is a vehicle for the band to convey the true intent behind their use of the word, with Maria Brink creating the term 'Women Honoring One another Rising Eternally', stripping the negative connotation of the word and replacing it with an empowering spirit.
The imagery the band has created around "Whore" is just as provocative: "I decided to pose nude for the visual art for 'Whore' to evoke a raw vulnerable emotion. The word WHORE written down my back and the dunce cap symbolize me placing myself on the stake for those who are suffering, and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me. I will only rise in the name of art, love and music."
Guitarist Chris Howorth adds: "One of the best things about the song 'Whore' is all the feelings and thoughts that the word alone provokes. That's great, but at the end of the day it's just a word, the only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming 'whore!' at the top of your lungs - listen with your heart!"
IN THIS MOMENT return to headline status this month, hitting the road on the first-ever HELLPOP Tour with MOTIONLESS IN WHITE, KYNG, and ALL HAIL THE YETI in support. The tour kicks off October 24 in Tempe, AZ and runs through its November 27 finale in Los Angeles (see complete dates below). IN THIS MOMENT will also be playing a special Halloween show in Shreveport, LA, on October 31, which will be a spectacle not to be missed. A teaser video for HELLPOP can be viewed here.
From January 26-30, 2014, the band will be making a return engagement on the SHIPROCKED cruise, where they will set sail out of Miami, FL, to Great Stirrup Cay, Bahamas. For more information, visit www.shiprocked.com.
IN THIS MOMENT HELLPOP TOUR
(featuring MOTIONLESS IN WHITE, KYNG & ALL HAIL THE YETI in support):
24: Tempe, AZ - The Marquee
25: Albuqerque, NM - Sunshine Theater
26: Lubbock, TX - Lonestar Amphitheater
27: San Antonio, TX - Backstage Live
29: Houston, TX - Warehouse Live
30: Abilene, TX - The Lucky Mule
31: Shreveport, LA - Margaritaville Resort Casino (A Halloween Evening With In This Moment... *NOT HELLPOP*)
02: Tampa, FL - Cuban Club
03: Orlando, FL - Club At Firestone
05: Jacksonville, FL - Brewsters Megaplex
06: Atlanta, GA - The Masquerade
08: Stroudsburg, PA - Sherman Theater
09: Clifton Park, NY - Upstate Concert Hall
10: New York, NY - Best Buy Theater
11: Boston, MA - House Of Blues
13: Niagara Falls, NY - Rapids Theater
15: South Bend, IN - Club Fever
16: Milwaukee, WI - The Rave
17: La Crosse, WI - La Crosse Center Arena
20: Omaha, NE - Sokol Auditorium
22: Salt Lake City, UT - In The Venue
23: Boise, ID - Knitting Factory
24: Reno, NV - Knitting Factory
26: San Francisco, CA - Regency Ballroom
27: Los Angeles, CA - Club Nokia
SHIPROCKED (featuring FIVE FINGER DEATH PUNCH, PAPA ROACH, THREE DAYS GRACE, DEVICE, SEVENDUST, LACUNA COIL, BUTCHER BABIES and more)
26-30: Miami, FL to Great Stirrup Cay, Bahamas
IN THIS MOMENT online: